Netflix’s ‘To All the Boys I’ve Loved Before’ Unexpectedly Boosts Yakult Sales

It’s a yum surprise! Yakult has been my best friend since childhood. Its sour-sweet taste is always lingering on the tip of my tongue, and its healthy effect for gastrointestinal system is always the booster that makes parents buy the beverage to their children. I believe this love-affair with the Japanese probiotic daily drink can be applied to many communities. Now, this old friend has become the recent hit in US culture. Thanks to Netflix’s production of rom-com To All the Boys I’ve Loved Before in which the leading characters Lara Jean and Peter Kavinsky drink this dear old friend, making it hot!     Image …

Guan-Ting Lin –
Book Culture
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It’s a yum surprise! Yakult has been my best friend since childhood. Its sour-sweet taste is always lingering on the tip of my tongue, and its healthy effect for gastrointestinal system is always the booster that makes parents buy the beverage to their children. I believe this love-affair with the Japanese probiotic daily drink can be applied to many communities. Now, this old friend has become the recent hit in US culture. Thanks to Netflix’s production of rom-com To All the Boys I’ve Loved Before in which the leading characters Lara Jean and Peter Kavinsky drink this dear old friend, making it hot!

 

 

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Image via Inverse

 

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Image via Mic

 

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Image via Insider

 

 

With its cameo in To All the Boys I’ve Loved Before, Yakult is reportedly flying off store shelves. The company saw a 2.6% rise in stock shares since August 17th, according to Bloomberg. Peter Kavinsky fans flooded into markets and grabbed this small Japanese beverage in its 2.7-ounce bottle.

 

 

Virtually, fans’ prevailing tweeting also make Yakult trendy (the author also in this trend!): 

 





 

 

 

 


 

 

 

There’s one tweet that really poked my laughing spot. Angry Asian Man saying ‘yet another thing from my childhood, once deemed “weird” Asian shit, is now all the rage.’ I know that situation because once my Anglo-Sazonian classmate said the same thing to me while I was enjoying this yum drink ! And now it’s famous! So, I totally thumb this tweet up! There’re still a lot of funny tweets up there, go check yourselves!

 


Oh, I’m sure, after reading this feedback and watching the movie, you will become Yakult fans too!

Featured Image via news18