New research from the Publishers Association has shown that movies based on books make 53% more worldwide than original screenplays. The relationship is reciprocal, as a successful adaptation tends to significantly boost sales for the source material.
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Researchers concluded that adaptations benefited from the popularity of already-known books, which also provide a rich universe for the adaptation to work within, as books often include world-building and backstory that don’t translate well to a visual medium.
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Literature-based television shows also attracted 56% more viewers than other shows.
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