“Honestly, at this exact second, I thought you were Build-A-Bear,” Tony wisecracks at the talking raccoon.
“Maybe I am,” Rocket replies.
Avengers: Endgame has some memorable exchanges. It’s always funny when a film makes a jab at popular brands. This one might even beat Ryan Gosling’s jab at New Balance sneakers in Crazy Stupid Love. However, the important thing is that everyone’s happy, especially the companies receiving free publicity.
Image via CinemaBlend
According to CNet, Build-A-Bear Workshop CEO Sharon Price John says that the joke helped attract customers to the store.
Marvel-themed products had already boosted sales significantly prior to the film’s release. Total revenues reportedly increased by $1.2 million to $84.4 million.
We thought YOU were a Build-A-Bear! #AvengersEndGame pic.twitter.com/M1udDmrvor
— buildabear (@buildabear) May 3, 2019
“The sales were further enhanced by Marvel’s generous and welcome nod to Build-A-Bear in the movie’s first ten minutes,” Price John explained. “That’s just one more example of Build-A-Bear’s top culture presence and power.”
Dread it. Run from it. Build-A-Bear still arrives.
Featured Image via Don’t Feed the Gamers